Definition of Product Launch: It’s a carefully-crafted series of free content preceding the scheduled product release date in order to build trust, authority and likability among your audience. The goal is to generate buzz and to build up excitement in your niche so when your product is finally available, everyone rushes to place their order.
- Pros of product launches: if done correctly, you should see a massive influx of orders on the product launch day.
- Cons of product launches: they are a one-off event. Once the launch momentum dies out, so do sales. And since it’s a one-off event, you cannot reproduce that momentum again – at least not immediately.
But what if…
But what if we could indeed ride a never-ending, evergreen product launch process enjoying the benefits of a standard product launch but without suffering from its drawbacks?
Well… that’s what the Product Launch Wordpress Theme is for!
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QUESTION: Can it be used for standard “one-off” launches?
Yes, you can run and manage traditional one-off product launches on autopilot. Our Product Launch theme allows you to also unlock different posts as per your specific dates. Simply pre-set at which specific dates you want the theme to unlock each specific post and the theme will manage your launch on autopilot for you!
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Layout Of The Product Launch Wordpress Theme

This is the structure of a standard blog post: visible header at the top, clean and prominent content area, and below the comments section on the left and the previous posts sidebar on the right.
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Here’s the built-in “Previous Post” feature admin dashboard

This is the built-in Previous Post admin dashboard: pre-defining the sequential order of your launch content has never been easier!
You can configure the look of your blog in few clicks!

With a click of a mouse, you can easily upload your own header or you can use any of the stylish pre-built header backgrounds. You can also configure the links to be displayed at the blog navigation bar, or you can hide the navigation bar altogether. In less than two minutes, you will have your Product Launch blog up and running!
Here’s the typical never-ending product launch structure

This is the typical never-ending, evergreen product launch sequence. All you need is a squeeze page, an email autoresponder (such as Aweber, iContact, GetResponse, etc) and the Product launch Wordpress Theme.
Here’s how to configure the them to run a traditional one-off launch.

Simply enter the release date and time for each post and the script will automatically unlock and make the posts public as per your configuration.
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The Product Launch Wordpress Theme is all you need to run your launches smoothly on autopilot, over and over again. Why would you launch your product once if you can launch it (and relaunch it!) every single day of the week without lifting a finger?
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ONLY ONE PAYMENT OF $77
Lifetime & multi-domain license – Personal use only (no resell rights)

(*) Instant Download & Installation Instructions Upon Payment
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Good looking theme.But is there anyway one can customized it?
Reply from Admin
It can be greatly customized in fact. In the video above you’ll see the type of customization available.
Awesome theme guys. You hit a home run here. It’s perfect for product launches!
Jacob
Sweet idea but does this do anything but create the pages. It doesn’t use cookies or anything clever like that ??
What is the difference between this and just creating static pages (apart from the comments feature)?
How does this integrate with the tracking code for aweber for and idevaffiliate?
Thanks
FREAKIN COOL!
I was about to have something similar built.
Forget that!
Soon as I get to my laptop (on iPhone now), I’m gonna buy.
Hope it works as good as it looks.
JP Maroney aka “Mr Monetizer”
Great Theme…Stupid question but can I also use it for real posting and pages? Also, is the script something I could use on my current theme so that I can keep what I have already and just ad the Product Launch WP Theme function? Thank You
When the “gurus” open up their shopping carts they usually have a single sales video on page with no comments and just an “Add To Cart” button. Is it possible to design such a page (without comments and with the same header, background, borders, etc.) with this theme?
If not, what would it take to cutomize that?
Just wanted to say that the Product Launch Wordpress Theme is OUTSTANDING. I’m still getting my head around
all the functionality but the more I learn, the more potential I see.
Once in awhile, something comes along that can truly and without
hype be called a bonafide “game changer” and PLWPT is definitely one of them.
Regards,
John Nada
P.S. You should charge AT LEAST $97 for this theme.
Looks awesome.
I like the “perpetual product launch” feature.
However, is it also possible to deactivate that feature and do a one-off product launch?
Thanks,
Shane
Looks great, what happens after they pay for the product can i use the theme to embed my actual product videos, and will these pages be protected from people sharing the url to bypass friends paying?
Hi I want to use the theme to launch my new fitness bootcamps . Quick questions:
1) how hard would it be to add a download link to each post? I want to give away free reports diet advice etc.
2) Also could a new visitor skip straight to post 4 with out opting in ?
3) Sorry more questions . Does it have a squeeze front page or does that need to be added with another product.
Is it possible to customize the look of the page other then header image?
can I build a sueeze page with this theme to send the prospects to the prelaunch content?
What about affiliate cookies for promoting the launch?
Does this mean that affiliates need to promote a different URL each time throughout the launch sequence or can they just mail to the main (root) url and the theme displays the appropriate content?
How are cookies tracked for affiliates? Is there a seperate script (plugin) needed to do this for commission purposes?